Grande Night Out
The South Coast Food Alliance is a collective of gourmet food, wine, accommodation and cultural experience experts on the South Coast of New South Wales. In celebration of the riches of the regions’ sea, paddock and vine, the collective envisioned a sumptuous long table dinner showcasing local producers, and the Grande Night Out was born.
As bona-fide foodies, we gladly took up the task of branding and design for this event. The main challenge was to build a cohesive identity for a cultural and culinary experience that brings together a diverse range of restaurants, wineries, gourmet food producers and boutique accommodation.
In every aspect of this project, we sought to reflect the attention to detail that brought the Grande Night Out to life – sophisticated and distinctive typography to capture the effervescence of the event, right down to the creation of printed menus for each guest, to add an air of exclusivity.
Like any successful dinner party, great food requires great company. The Bee’s Knees successfully rolled out a marketing campaign on social media to attract the region’s gourmands, and establish the event as an ongoing series – indeed, a highlight of the local calendar.